Why you have to… spring clean

To protect your house from a nuclear bomb.

Without a doubt, the Federal Civil Defense Administration film The House in the Middle provides is the definitive argument for residential beautification. After an initial briefing by a devoted Civil Defense spokesman, viewers are whisked away to the Nevada Proving Ground where they witness the frightening consequences of neglecting their spring cleaning. Edifices that exhibit ‘all the earmarks of untidy housekeeping’ are promptly incinerated by a set of controlled nuclear blasts, but tidy ones maintain their integrity. Curiously enough, one of the structures is able to weather an explosion simply because its exterior has been coated with white paint. The absurdity of the whole exercise makes for compelling viewing.

And of course, several paints and laquers company are behind this odd campaign.

@ haha.nu

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