Carmakers’ war 4.0

Here is the latest round of the never-ending war between automobile makers.

First, Mini USA challenges Porsche to a formal race, where the go-kart-like Cooper S will take on the infamous 911 Carrera S. And the announcement is done by Mini USA’s president, Jim McDowell (a former Porsche executive).

And here is the response by Porche’s exec Detlev Von Platen:

While your challenge seems like a fun and lighthearted campaign, we’ll stick to racing the way we have over the decades. We welcome you at Sebring, Le Mans, Daytona or any other sanctioned race where there is more at stake than T-shirts and valet parking spaces.

and the appropriate video:

Which leads to another reply by Mini:

And suddenly, Hyundai is popping in. Hahaha.

Here for more infos about the Mini vs. Porsche war.

The war continues. Here is the latest Audi take on Mercedes.

Talking about Audi & BMW, they had an interesting billboard war in Santa Monica, CA, US.

BMW does not play only with Audi, but also with Mercedes, another German luxury carmaker.

… while Mercedes is laughing at the Porsche’s face. It translates to something like: “Kiss me, and I will become the CLS 55 AMG“, referencing the The Frog Prince tale.

Dinko has suggested these two videos as addition to the never-ending war between the carmakers.

First, there is a campaign by Citroen for their C4 series: some kind of dancing transformers.

And then, the response of Chevrolet .

This BMW vs. Jaguar needs no words at all.

Check the history of the war below.

2006 was a really funny year for the carmakers in the field of advertising. While one of the German leaders, BMW, started it all, I am not sure about the final Bentley ad if it is fan-made or not. -Quang-

These ones below are for the Russian market: Audi is advertising their GPS navigation system with native Russian language support.

And the response of BMW: “While others translated the navigation system, we made the world’s best engine”.

See also these ad wars and the Chinese solutions. @ haha.nu.

@ haha.nu

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