Giant animation with… Post-Its

World famous purveyor of plastic footwear, Melissa has recently put on a good show outside the front of their ‘Galeria Melissa’ in São Paulo Brazil. Photographed step by step and performed by 25 animators in five months, the U-shaped foyer to the building was covered with about 350 thousand Post-It Notes and filmed in stop motion as part of a launch for their ‘Power of Love’ campaign. As an additional bonus, on-street observers shared more than 30,000 spontaneous messages of love on the notes.

Here for more infos.

@ haha.nu

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